Design your products around mindsets, not just user personas
How to define where your customers sit on a vast scale of motivations.
Published in
6 min readDec 8, 2019
The problem with user personas alone is that they are often times simply a description of the top-of-the-bell-curve average person, identified from a lineup of assumptions. Not all of your users will resonate with the sentiments of the average person. So this begs the question:
How can you be confident that your personas embody your entire user audience?
