Scott BerkunHow To Put Faith in UX DesignAnglerfish are famous for the glowing lure they dangle from their heads that they use to catch small fish. But this is not the most…11 min read·Feb 10, 2021--1--1
Scott BerkuninUX CollectiveThe world needs designers now more than everWhen Dr. Jan Mikulicz-Radecki designed the first surgical mask, he was questioned by his peers: they didn’t believe that by creating…3 min read·Mar 24, 2020----
Scott BerkunWanted: Ambassadors For Good DesignMost designers agree the world would be a better place if more people understood good design. But since designers are always in the…2 min read·Feb 27, 2020--2--2
Scott BerkuninThe StartupWhat’s the one book that best explains good design? (with suggestions)It can be hard to explain what design even is. It is used as both a noun and a verb. It to making things look good but also can involve…6 min read·Dec 11, 2019--2--2
Scott BerkunWhy Designers Hate Politics (And What To Do About It)People who design things for a living depend on optimism. To do their job well, whether it’s designing websites or automobiles, they must…6 min read·Apr 11, 2018--2--2
Scott Berkun2016 POST-ELECTION SANITY GUIDE10 simple questions with thoughtful answers22 min read·Dec 8, 2016----
Scott BerkunHow To Transform Fear Into Something Useful (without self-help foofyness )I grew up thinking fear was binary and that heroic people simply knew how to turn it off, or, perhaps more disturbing, never felt it at…6 min read·Aug 16, 2016--1--1
Scott BerkuninPrototyprWhy Software Sucks (And What To Do About It)No one makes bad software on purpose. No benevolent programmer has ever sat down, planning out weeks of work, with the intention of…18 min read·Jul 18, 2016----
Scott BerkunWhy Do Idiots Get Ahead In Life?Every week I write about the top voted question on Ask Berkun (see the archive). This week’s question is from C. with 101 votes] is Why Do…5 min read·Mar 21, 2016--1--1
Scott BerkunThe Rules I Live ByRules are magnets for cognitive dissonance. More than any generation in history we’re awash in lists of them: the 7 secrets of this, the 126 min read·Dec 17, 2014----